A complimentary working session on the positioning strategy most studio owners never put down on paper. Most creative founders position in reactive mode, describing capabilities, listing services, or defaulting to generic language rather than defining exactly who they exist for and what gap they close that no one else does. The session covers an interactive exercise on one of these topics: positioning architecture (the structure beneath the language), category-of-one positioning (carving out a space based on a specific expertise or approach), the gap you close rather than the work you do, and messaging clarity across touchpoints. This is part of a series on pricing and financial architecture for founders who are ready to be recognized as the obvious choice inside a growing solo practice or studio with a team. Format: 45-minute working session (virtual). Hosted by Rea Stamatoulakis.